MONDAY SEPTEMBER 25, 2017
 
Blog TECH
7 SECRETS TO MAKE CUSTOMERS REPLY ON YOUR COLD EMAIL
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No matter what your business is, there is a good chance you will be sending cold emails at some point in your career. Everybody does it. Software development companies promoting their products to potential customers. Recruitment agencies when searching for new candidates or clients. Startups looking for angel investors. Or bloggers who are expanding their audience or reaching out to influencers.

If executed correctly, a cold email can bring you customers, partners, recognition, and, finally, money. To help you reach your goals and bring more clients aboard, here are 7 secrets of effective cold emails.

1. RESEARCH YOUR RECIPIENTS

Take your time to research your potential customers or partners. You will need this to make your emails as targeted as they can be. Apart from a person’s name, you can find out their job title, family status, hobbies, places they enjoy visiting. Any of the insights like this will help you to craft a very personalized cold email which won’t go unopened.

2. A GOOD INTRODUCTION IS ESSENTIAL

If you are expecting something from a person you cold-emailed, make sure they understand who you are and why they should care. Introduce yourself and state your purpose. Do this in a brief and clear manner. It should fit in about 3 lines.

What is it that you want from your recipient? Do you want them to buy your new product? Do you want them to invest in your innovative idea? Or do you want to partner with them and work on complex projects together? Be straightforward.

3. OFFER SOMETHING, NOT JUST ASK

You are more likely to gain trust when you are offering something valuable, not just asking for something. It can be a piece of advice, free seminar, unique content, trial of your product, or something else — reciprocity always works. Studies show that a person who has received something feels compelled to give back. This is how generosity pays off.

4. YOUR EMAIL SHOULD CONTAIN A CTA

What do you want a person to do immediately after reading your email? Provide them with your directions. Give them a link or a button to click on, or—at the very least—a phone to call (keep in mind though, people don’t like calling phones these days).

5. YOUR SIGNATURE IS IMPORTANT

When sending a cold email, you must assume that the addressee doesn’t know anything about you. Your task is to introduce yourself and provide a way for the recipient to learn more about you. An email signature makes this part a piece of cake.

There are lots of great email signature examples you can choose from. Use services like NEWOLDSTAMP, so that you won’t forget any important information, such as your contact details, social profile links, CTA, and a custom image, whether you decide to pick a ready template or design a custom one.

6. BE PERSISTENT AND POLITE AT THE SAME TIME

If you don’t get an answer from your recipient, you might want to remind them of yourself later. They might respond next time. Remember, you have nothing to lose. If you don’t manage to grab the attention of a person simply because he or she is not interested in your product, nothing terrible happens. They weren’t your customer in the first place.

However, don’t forget to be ultimately polite and friendly. If you are being rude or too pushy, people can simply mark your emails as spam (which harms the reputation of your email address) or spread a bad word about you (which harms the reputation of you and/or your business).

7. FOLLOW UP WITH PEOPLE

There is one more secret of cold emails: Always follow up with people. Once you have established a contact with a person, don’t assume that your job is done. Show your connections that you don’t forget them. Make a habit of writing them, say, every month. You can send them pieces of relevant information, share news or sneak peeks of your product. This way, you are both reminding them of yourself and keeping them engaged.

In the end, it all comes down to the basics of communication. If you are good at those, your cold emails are going to bring you feasible results. If not, see where you weak spots are, fix them, and try again.

 

 

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